Unskippable Ads

SThe tape was christened 'Unskippable Ads', imagining a world where eventually the adverts will be so long, the music will be a break from adverts instead of the other way around. The themes of the songs are executed 'advert style': short, concise, compressed messages; to accommodate the low attention span of the modern human. The compression is accompanied by multilayered messages over seemingly simple beats that have nuances not quickly picked up on the first listen.

The opening song '25th' sets the tone of the project, painting an awkward Xmas. '50 Shades of Black Friday' is a tale of corporations tricking naive customers; the story is told through a teenage boy who loses his virginity and goes bragging to his friends without noticing he was taken advantage of.

The artwork drives the point home whilst making reference to the topics covered in the project. The idea behind the cover is a reverse of 'sex sells' - the oldest form of advertising. True to its nature, the advert is out of context, the consumer is frustrated that they can not skip and it ends when they start to accept the new program and forget what they were watching.